People are interested in what makes people great at the things they do. It makes no difference if it’s a baseball player, a bread maker, a chef, and artist, or even a personal injury lawyer. It’s why we love biographies, biopics, and documentaries about what it takes to be “great“. In my line of work, people ask me what’s the secret of being a great personal injury lawyer. I’ve had over 2 decades to reflect on this. What does it take to be a great personal injury lawyer. Here are some of my insights of over 20 years in the industry:
- Being great isn’t all about the law. It’s about all of the other things outside of the law. In 2026, AI can teach you a lot there is to know about the law; which is crazy when you think about it long and hard. But, people don’t want a robot as their personal injury lawyer. They’re hiring you, and putting their trust in you in some of their darkest times. While they will be impressed with your legal knowledge and experience; what really sets a great lawyer apart is his/her kindness, compassion, decency and above all else; authenticity. You can’t teach these qualities.
- But being great is also about the law! There is no substitute for knowing your stuff. It’s a powerful legal weapon which clients, opposing lawyers and insurers will know and will respect. Knowing the law isn’t easy. It’s constantly changing, and very nuanced. The practice of the law is about splitting hairs, and it’s about those fine details which are time consuming to breakdown and analyze. There are no shortcuts, even with AI.

Toronto Injury Lawyer Blog



